Use Semrush’s Site Audit tool to identify crawled pages and the issues that might be blocking search engines from accessing them effectively. For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content. With a technical site audit, you can check how easily search engines can access, crawl, and index your pages. So basically SEO audits help you assess your website’s ability to appear in search engine results pages.
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Cadence helped the document processing service provider by securing high-quality backlinks from authoritative industry sources. These backlinks drove direct traffic to the client’s website and proved their credibility in the eyes of search engines. However, while programmatic SEO offers significant advantages in speed and scalability, it comes with potential risks. If the content on these automatically generated pages is thin, repetitive, or lacking in value, users and search engines can perceive it as spam. Google rewards high-quality, user-friendly content and penalizes spam. It’s all about aligning your website and content with what the search engine considers valuable for search results.
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Get a quick overview of your sites load speed, and uptime with built-in automation tools. Website monitoring and site load speed features offer a one-step tool to create automation processes for specific time intervals. Check meta tags, keyword density, images, links, hreflang tags, page speed, and others by the SEO extension. Don’t stuff your keyword everywhere… That can actually hurt your SEO. You can use related keywords in your content to help give search engines the context of your page. These standards directly impact your search rankings and the trust that users have in your content.
Here you can find primary and secondary keywords that affect ranking and incorporate them into your content SEO Anomaly to drive the webpage higher on the SERP. After only a few minutes into an SEO audit on a client website, experts can usually estimate just how much value SEO value it has. But we can’t (and don’t) rely on our intuitions for our website audits.
Because so many users are searching from phones or other mobile devices, considering and optimizing mobile UX supports your site’s overall performance. To fix this, determine the canonical page and implement 301 redirects. These are HTTP status codes used to correct indexed duplicate content. They alert search engines when a page moves to a new location, merging multiple page rankings into one and prompting search engines to remove duplicate URLs from their indices. This process focuses search engine authority on one version of content and clarifies which page should rank higher in search results.
- The improvement checklist is your road map to fix your piece of content step by step.
- Using your vertical-specific keyword research, write or rewrite your meta tags, making sure to optimize them for the keywords that will help them show up in search.
- Pro Claude users get access to the Projects feature within Claude.
You may also want to prioritize the reviewing of pages that show signs of being low-quality. You can do that in Ahrefs’ Site Audit; just head to the Content Quality report. You should always aim to use subheaders to break up your content and make it more appealing.
