Book Launch Promotion Ideas
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This was made possible when Disney proposed the idea of donating $5 to the Make a Wish Foundation for every Mickey Mouse photo posted with the hashtag #ShareYourEars on all social media platforms. This campaign eventually created a huge buzz on the Internet and resulted in them over $2 million donations.
TikTok Book Promotion Ideas
Aparna Verma, a novelist, has successfully used TikTok to promote her Indian fantasy novel, The Boy with Fire. Verma knew that she wanted to target South Asian readers and not just make writing advice videos, so she began creating videos that would appeal to her audience. Her book hit number one on Amazon in its category and was featured on NBC News. It will be republished as The Phoenix King next year by Orbit, a division of Hachette. Verma suggests that authors learn about the popular BookTok tropes and point to them in their work, and research other nonfiction writers and readers in their category to see what video styles work best.

Aparna Verma, a novelist, has successfully used TikTok to promote her Indian fantasy novel, The Boy with Fire. Verma knew that she wanted to target South Asian readers and not just make writing advice videos, so she began creating videos that would appeal to her audience. Her book hit number one on Amazon in its category and was featured on NBC News. It will be republished as The Phoenix King next year by Orbit, a division of Hachette. Verma suggests that authors learn about the popular BookTok tropes and point to them in their work, and research other nonfiction writers and readers in their category to see what video styles work best.
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Shelby Leigh is a poet and author who achieved success through TikTok. When she first joined the platform, she had self-published two poetry books. But it was her engaging content about mental health issues that helped her build a following on the app. Although initially nerve-wracking and challenging, she persevered and soon found that her TikTok presence was driving sales for her books. In fact, her bestseller was re-published by Simon & Schuster in July 2022 because of her sales track record. With a third book on the way, Shelby has left her corporate job to pursue writing full-time. Her success on TikTok feels reminiscent of other Instapoets like Rupi Kaur, who began using Instagram to share poems in the early 2010s and went on to commercial stardom.
Here, you’ll find practical advice on book marketing, book reviews (typically nonfiction and women’s fiction), inspiring author interviews, and strategies to help you connect with readers and amplify your message. My goal is to support you in building your author brand and making your book a powerful tool for your business.Connect with me on social:
You have to have a certain number of followers on TikTok in order to include a link in your bio. I don’t know what that number is because I’m not there yet, but once you have that, you have one link, so use it wisely. For example, you could set up a LinkTr.ee so viewers would click one link to get to a page with all of your relevant links. Or, set up a specific page on your website with all of the information/links you want your potential readers to have access to.
Best Book Promotion Ideas
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
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Additionally, we will discuss the role of book reviewers, book bloggers, and traditional media in the book promotion process. Upon completion, you’ll grasp the vital components for a successful book promotion campaign. So, let’s begin!
The first requirement for marketing any product is to have a website showcasing that product and making it available. With so many tools available to build free websites, there is no reason to not have a website for your book. Even if you have your own website as an author, take the time to create a site that is dedicated to your book. Use photos representing your book’s locations, characters and subject matter to make the website an engaging user experience. It doesn’t need to be complex and fancy. Write unique content or use excerpts from your book and then submit the site to search engines like Google to start getting exposure. Be sure to include cross-links between your book website and your other websites to build your search engine ranking.
Book Promotion Ideas for Libraries
One of the book-related pages already built into Pagewheel for you to customize quickly is an event page that collects your RSVPs, allows you to give them a freebie (if you want), assembles their contact details and even sends them a reminder email.
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Promoting your book doesn’t have to feel overwhelming. With these 101 book promotion ideas, you have a range of tactics to choose from that can fit any budget, schedule, or style. Whether you’re a social media enthusiast, a collaboration wizard, or someone who thrives in community engagement, there’s something here for everyone.
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An email list is your most direct line to fans. Send out newsletters with updates about your book, exclusive offers, or announcements for signings or events. Keep it personal and engaging to build a loyal reader base.
