29 Strategies to Improve Organic Search Rankings on Google

Then we put together a strategy that helps you reach your organic traffic goals. However, these pages also let visitors and search engines know what to expect from the Ahrefs website. They act as content categories, letting the algorithm know what other content to expect. Internal linking is the process of adding links to web pages that lead to other pages on the same website. It’s easy and profitable to build a web of internal links, but some content marketers treat this like an afterthought. Including a table of contents with jump links is an absolute necessity for long-form content.

Moz Link Explorer (Freemium)

Manual outreach is a highly effective strategy for acquiring high-quality backlinks. This approach allows you to build relationships with bloggers, influencers and other website owners and ensure that your links come from relevant, authoritative sources. This means providing clear, accurate information while demonstrating expertise. A standout feature of Similarweb’s Rank Tracker is its ability to monitor up to five competitors.

Start Using Google Analytics

If you’re feeling adventurous, it’s worth figuring out if you can specify a canonical version for your pages. But if you don’t canonicalize your URLs yourself, Google will try to automatically do it for you. Google Analytics SEO helps by revealing which content attracts organic traffic, allowing you to optimize or create more targeted content based on data. Tools like Analytify simplify the process by acting as a Broken Link Checker on your WordPress site.

Dan Lacey of SEO Consultant in Tauranga shares, “provide case studies for products and services you like to get a backlink to one or more of your key pages. Katrina Dalao of Referral Rock writes, “it always helps to put yourself in the reader’s shoes and do a search for the target keyword. Look at the AveragePosition at the end to understand where your keywords are ranking. And, in this case, it’s this blog post where we share 29 tried and tested tips from experts who have improved their search positions. Have you been doing your best but still aren’t ranking inthe search engine results pages (SERPs)?

• Sometimes you can combine several underperformers (on the same topic) into one comprehensive article that ranks well.
• Then you’ll need to create content that is better than the web page currently in the #1 spot.
• By incorporating them into your content strategy, you can increase your chances of appearing in relevant search results.
• Google analyzes user behavior to rank businesses, including click-through rates, calls, and check-ins.
• To confirm that your website provides a good experience for users, start by checking your Core Web Vitals.

Building citations from reputable local directories helps establish trustworthiness with search engines. Ensure consistency in your NAP information across all directories. For how to rank higher on Google, you first need to optimize your website page with relevant keywords. And, as discussed earlier, social shares can indirectly boost your ranking by amplifying other ranking factors. You could add drop-down menus so your content is neatly organized for visitors to discover. Even a SEO Anomaly prominent search bar could work wonders in improving site usability.