29 Strategies to Improve Organic Search Rankings on Google

This practice allows you to spot trends or shifts in performance, helping you adjust your strategies accordingly. Additionally, historical ranking data can reveal patterns that inform future keyword research and optimization efforts. Third-party SEO tools like Moz Pro can provide in-depth insights into your rankings and website performance. They often feature various functionalities, such as backlink analysis, site audits, and reporting.

Custom store listings

If you’re still not certain, try looking at your competitors and the categories they’re using. Using a Chrome Extension like SEO Anomaly GMB Everywhere allows you to see the categories they’re using on their business profile. Choose the right business categories for your Google Business Profile to help Google understand what your business offers and match you with the right searches. If you pick the wrong categories — or don’t add enough — you could be missing out on potential customers. Google decides which businesses rank at the top of its searches based on several factors. The more aligned your business is with these factors, the higher your chances of appearing in front of potential customers.

Is Shopify good for SEO?

• This is the post I wish I had 10 years ago when I first got started.
• Technical SEO ensures that your blog posts are easily discoverable and indexable by search engines, laying the foundation for higher rankings and increased organic traffic.
• What he was referring to, in my words, not Danny’s, was a clear narrative on the page that lets site visitors know who is behind the site.
• Ever seen a snippet saying “Their website mentions service” in local results?
• Knowing the intent, whether it’s informational/educational, transactional, or navigational, will help you understand which stage of the sales funnel users are at.

Usually, we go for something short that complements the title of the video. For example, our video about learning SEO has the words “Learn SEO” on the thumbnail. Create a thumbnail that visually demonstrates that the video solves the user’s query. Create a custom and enticing thumbnail to grab the searcher’s attention.

And don’t forget to spend some time on your “out of stock” pages. Next, we need to write some titles and descriptions for our products and categories. Yes, you can use marketing copy from supplier websites, but your customers and SEO will thank you for original content.

For example, if someone searched “how to change a tire,” you would create a comprehensive article with images showing them how to accomplish the task. Guest posting is one of the most effective link-building strategies because it provides the other website with something of value, free of charge. It is easy for a site owner to reciprocate your offer by allowing you to link back to your site because it doesn’t cost them anything. Look for websites in your niche that accept guest posts and come up with a list of potential topics you could write about.