22 Best SEO Tools in 2025: Free & Paid Options

Therefore, making your website crawlable is one the primary goals and can highlight any issues you have with your web hosting service provider. The tool also plays a crucial role in site security and health, alerting you if any manual actions from Google are taken against your website. With page experience becoming a significant ranking factor, you’ll find GSC’s performance reports on page speed and Core Web Vitals to be very insightful too. They help identify pages needing improvements in loading speed, interactivity, and stability. Moreover, beginners in SEO optimization might find it challenging to navigate Clearscope despite its user design. There is still a learning curve involved in using Clearscope.

Plug In SEO pricing:

Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for. I’ve created hundreds of reports in Clearscope over the years, and I’ve watched it evolve into a powerful, all-in-one SEO content tool. But it doesn’t analyze your content’s readability in all that much detail, beyond paragraph length and whether you’ve included images or videos. As you implement these suggestions, you’ll see green lights next to them. So you can see exactly what you’re doing well, and what you need to improve. SEOquake can sometimes lead to a crowded SERP because of the amount of data it shows.

Ahrefs.

• You can turn gaps in your strategy into successes once you know where to look.
• It’s a go-to tool for just about everything SEO, and it’s a no-brainer that it’s on our list of the best free SEO tools.
• These SEO tools are either completely free or have a robust free tier with plenty of functionality.

While some tools may offer attractive initial prices, add-ons such as additional users or other paid features for agencies can often be extremely costly. It is also worth analyzing what limits you get with a specific account. SEO PowerSuite is perfect for agencies and professionals who hate hitting data limits and usage caps.

“I use this platform a ton for reporting — generally for reporting on the period over period performance of a specific page or query,” says Doyle. AgencyAnalytics also lets you create custom logins for your clients. This gives them real-time access to their SEO dashboards any time they need. This level of granularity lets you fully customize your SEO reports to make them visually appealing and easy to understand. And if speed is your priority, the Smart Report option gives you a great baseline.

You’ll gain a closer look at how well everything is working together and easily compare analytics like site views and click-through rates. There are several benefits of incorporating ecommerce SEO tools into your strategy. SaleHoo empowers ecommerce entrepreneurs with tailored tools and resources, facilitating seamless online selling experiences. Its comprehensive directory of verified wholesale and dropship suppliers, coupled with quality products and robust automation tools, streamlines the journey to ecommerce success. Criteo Commerce Growth has earned its position as one of the most popular ecommerce advertising tools.

Similarweb gives you a sneak peek at the performance and ranking of any public website on the internet. In broad terms, SEO tools are software that helps you automate, streamline, or support your SEO strategy. Whether you’re a local mom-and-pop shop or a multinational enterprise, SEO is still the best play for long-term traffic growth and lead generation.

Among others, no tool can match the size of their list of keywords and the accuracy of traffic and visibility coming to them. BrightLocal has a few free tools, but accessing the advanced features requires a paid package. With 70 SEO functions, SEO Review Tools offers one of the most comprehensive collections of free SEO tools. By analyzing vast amounts of data, AI can help us personalize our content for readers and predict near-future search trends with unprecedented accuracy.

You may be working with an affordable budget, but Screaming Frog stands out as a staple in the SEO toolkit, offering stellar technical auditing at a fraction of the price. Yet, if you want more help in SEO, you can check out our services. As Dopinger.com, we’re building professional SEO services; that’s why these tools are designed to offer the most accurate results for professional purposes. For example, instead of analyzing your competitors one by one, tools can do it for you easily in a very short time. Our goal is to examine your website, assist you in tracking its performance, and aid you in developing SEO tactics that will enhance SEO Anomaly your website without costing you any money. You can then concentrate on enhancing your website’s functionality and SEO tactics.