A Complete Guide to On-Page SEO Updated for 2025

While the basics of on-page SEO are crucial, there are also advanced techniques that can contribute to a more sophisticated optimization strategy. These advanced techniques, including technical SEO, can enhance a page’s ability to rank highly in search engine results and set you apart from your competitors. Headers refer to the HTML elements H1, H2, H3, etc., and are used to structure and organize the content’s hierarchy on a web page. Headings and subheadings help users easily skim through a page to find specific information, enhancing the overall readability of the content. HTML elements encompass visible text, metadata, multimedia content, and source code elements like HTML, CSS, and JavaScript.

• It helps Google to understand the structure and makes it easier to skim for readers.
• Images can enhance the visual appeal and engagement of web pages.
• If yours is boring and dull, you’re probably not going to get as many clicks as you could—even if you rank.
• Sprinkle your keyword throughout your content as well where it fits naturally.

Most internet users don’t read the text on a page word by word. Google considers the search intent behind this query as commercial, not transactional, so it ranks pages with this type of content. Although most on-page SEO guides do not deal with keyword research, it is an essential step when creating new content. Five of them linked to other authoritative websites while the other 5 had no outbound links. Multiple internal links on the same page are totally fine for SEO, just make it look natural and don’t go into extremes.

Optimize visuals with alt-text.

If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. Activities like link building and social media marketing are not examples of On Page SEO.

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Other headings can be formed around closely related search phrases or secondary keywords that users search often. SEOBoost can help you identify the right keywords to add and help optimize the content. It includes a complete list of secondary and LSI keywords, their importance, and the number of times you can incorporate them around your content for the best results. Every detail matters in on-page SEO, from your page title to meta descriptions to avoiding keyword stuffing and how your web pages link. Each page must have a unique title that will help search engines, and users understand what the page is about. The easiest way to find out what type of content to create is to take advantage of Google because they already did a great job of understanding what users like for different searches.

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And if you have a Shopify store, check out my Shopify speed optimization tips. URLs are used by Google to understand your site structure and individual pages. Even small touches of personalisation can increase your site’s engagement and use your content to move people further down the buyer journey.

Use descriptive anchor text with relevant keywords to help search engines and users navigate your site more effectively. Using your main keyword in the meta description improves relevancy and helps search engines match your page SEO Anomaly with user queries. A precise alignment between the search term and your description increases clicks. Users see that your content matches what they seek, boosting engagement and sending positive signals to search engines. On-page SEO involves optimizations made directly on the website.

How you structure your website can help Google and other search engines easily crawl the pages and page content. It tells Google and other search engines what your images are about … Which is important because Google now delivers almost as many image-based results as they do text-based results. On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers.